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How to Research and Evaluate the Latest Marketing Technology
“Sixty-five percent of marketing organizations say they plan to increase their spend on martech in the next year,” according to the Walker Sands “State of Marketing Technology 2018.” Unfortunately,...
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How To Measure Account-Based Marketing In 7 Easy Steps
In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human...
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5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns
rawpixel / Pixabay For B2B marketers, launching a successful ABM campaign comes with unique challenges. And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs...
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