The 6 Best Demand Generation Strategies and Activities for B2B
Leading B2B marketers aren’t afraid to test new ideas, fail fast and treat everything like an experiment. However, they also employ a trustworthy arsenal of tried-and-true tactics that continue to...
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The 7 Toughest Challenges of B2B Demand Generation (And How to Overcome Them)
geralt / Pixabay Every B2B marketer faces challenges. However, the individual struggles of one B2B demand generation marketer can look very different from another – even if they’re on the same team....
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How GDPR Will Change the Demand Gen Funnel…For The Better
tortic84 / Pixabay The next few months will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the...
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What are the Best Demand Marketing Channels for 2018?
Demand marketers are drowning in options, including an ever-increasing list of demand generation channels. With all these options vying for a piece of your marketing budget in 2018, it’s critical to...
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Why B2B Marketers Neglect Important Data Quality Issues
Pexels / Pixabay Lead quality is a big issue. According to a recent Ascend2 survey (pdf), “Improving the quality of leads generated is a top priority for 77 percent marketing influencers, ahead of all...
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A 3-Tier Framework for Crafting a Winning Demand Generation Plan
There are a lot of moving parts in today’s comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand...
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The EU GDPR Compliance Checklist for B2B Marketing
StockSnap / Pixabay Are you prepared to demonstrate compliance with the General Data Protection Regulation (GDPR) by May 25, 2018? If your organization stores or processes data about European Union...
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Understanding GDPR: Consent vs. Legitimate Interest and What It Means For ABM
There’s been a lot of fear-mongering around GDPR lately. And it’s understandable – there’s no doubt that GDPR can threaten organizations that aren’t ready for it. That’s why many companies are...
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GDPR’s Effect On Web Forms, Events, 3rd-Party Lead Gen, Channel Partners and...
The other week, I was asked to lead a discussion with the Houston Marketo User Group on how GDPR will affect B2B marketing. …well, to be honest, two other people were asked first, but they couldn’t...
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The Rarely Talked About Benefits of Account-Based Marketing
StartupStockPhotos / Pixabay Research clearly shows that a well-executed ABM strategy can generate significant lift for B2B marketing efforts. A study from the Altera Group found that 97% of B2B...
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7 Ways to Hit Home Runs With Content Marketing for Demand Generation
Content marketing is getting harder. A massive amount of branded content is being published to the web every day. Every piece makes it more difficult to capture and keep the attention of your target...
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B2B Demand Generation Content: Thought Leadership vs. SEO
Publishing B2B thought leadership content can have a significant impact on your demand generation strategy. It’s a powerful tool for generating awareness, credibility, brand value and quality traffic....
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Demand Generation vs. Inbound Marketing: What’s the Difference?
Let’s be honest, the B2B marketing industry (and we marketers in general) are pretty bad at defining our terms and sticking to that terminology. Rather than being driven by clarity, our messaging,...
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How Top Demand Generation Teams Increase Efficiency to Maximize ROI
Increasingly, demand generation program success is determined by sales-pipeline or revenue contribution. In fact, according to DemandGen Report’s 2018 Benchmark Survey Report, 28% of B2B marketing...
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5 Basic B2B Marketing Tactics That Deliver Big Results
I know far from everything about B2B marketing. However, over the past decade of yielding to the latest demand-gen “hacks,” content marketing trends and cutting-edge marketing tech, I’ve discovered a...
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Integrated B2B Marketing Efficiency: Reducing Wasted Budget
“Last quarters results were excellent, but can we get better results from the same budget this quarter?” Sound familiar? B2B marketers are experiencing increasing pressure to squeeze more performance...
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Navigating the Changing B2B Marketing Landscape: Interview with Anand Thaker
Anand Thaker is the CEO of IntelliPhi, an R&D and advisory firm working to evolve go-to-market decision making for growth leaders. He’s also a long-time MarTech industry and digital engagement...
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4 Essentials of an Effective Integrated Marketing System
Though the idea sounds nice, B2B marketers simply can’t rely on a single piece of software to capture end-to-end marketing processes. The marketing technology (MarTech) landscape is exploding with...
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The Must-Have Features in Marketing Operations Software
geralt / Pixabay The marketing technology (MarTech) industry is booming. According to Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartech.com, there are now 6,829 MarTech...
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15 Tactics for Successful B2B Social Media Marketing
For 20% of B2B marketers, social media is one of the top three sources for qualified leads, according to the Chief Marketer B2B Lead Gen Outlook report. The role of social media in demand generation...
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B2B Marketing Trends: Why You Should Be Skeptical
You should pay attention to the hottest B2B marketing trends of 2018, but not for the reasons you might expect. You should be wary of them. We B2B marketers ruin everything. We jump on the bandwagon of...
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B2B Influencer Marketing: How to Be Effective Without Being Annoying
cloudlynx / Pixabay Influencers can smell a leech a mile away. If you launch into influencer marketing with the wrong tactics, you won’t get a second chance. Many B2B marketers use a templated style of...
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How to Research and Evaluate the Latest Marketing Technology
“Sixty-five percent of marketing organizations say they plan to increase their spend on martech in the next year,” according to the Walker Sands “State of Marketing Technology 2018.” Unfortunately,...
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How To Measure Account-Based Marketing In 7 Easy Steps
In many ways, account-based marketing (ABM) has more in common with art than science. Success in ABM requires a great deal of personalized outreach, and because ABM is centered around human...
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5 ABM Benefits of Synchronizing Programmatic with Lead Gen Campaigns
rawpixel / Pixabay For B2B marketers, launching a successful ABM campaign comes with unique challenges. And while Gartner states 70% of B2B organizations have or plan to assemble account-based programs...
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