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Why Demand Gen Marketers Need To Automate Media Partner Management
We marketers are incredibly diligent about refining prospect data once it’s inside our marketing systems. Lead nurturing, scoring and predictive analytics tools have turned us into physicists with our...
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3 Things B2C Marketers Can Learn From B2B Demand Gen
I know…the title seems a bit condescending to B2C marketers, but I assure you it wasn’t meant that way. There’s many reasons why it’s only “3 Things…” rather than “15 Things…” One of those reasons is...
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What’s Holding You Back From Marketing Automation Success? [Interview]
As we work to understand the opportunities and challenges facing marketing automation users today, it’s important to pick the brains of experts who have honed their core competency in implementing...
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Call It A Comeback: Outbound Takes On Inbound Marketing
“It’s a bit naïve to think that all your potential customers will come knocking at your door.” The problem: Due to the emphasis on inbound marketing that has pervaded the discipline over the last...
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Always Be Testing: A 905-Word Guide To Better Marketing
As marketing continues to evolve, marketers who continually test new, creative ideas and technologies will prevail over those who don’t. This is also true of the organizations that foster such...
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How to Get More Marketing Done with Less Time
The good news is that marketing now has the spotlight. The bad news is that with the spotlight comes a vast audience – the entire business world – which is gathered around, waiting to see and judge the...
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My Biggest Blog Failures and What We Can Learn from Them
I suck…absolutely suck at creating blog titles. I know this and that’s why I usually get help. But there’s a lot of other areas of my blog-writing suckitude that I’m not as clear on. So I thought it...
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Lead Velocity: Why It Matters, What to Measure & How to Boost
Lead (or data) velocity is a marketing metric that’s quickly gaining popularity among Marketing Ops and Demand Gen practitioners. And it’s understandable why. Lead velocity is a gauge of several...
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6 Ways To Repurpose Marketing Content
Content is arguably the marketing strategy of the decade. According to a May 2015 Content Marketing Survey by content marketing agency Castleford, 97% of survey participants plan to increase or retain...
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Closed-Loop Marketing: Where Demand Gen Is Falling Short
Marketers today are constantly hustling to ensure prospective and existing customers get the info they need when they need it. This is incredibly difficult if customer-facing roles (demand generation,...
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3 Must-Read Account-Based Marketing eBooks Reviewed
As Scott Vaughan stated in his blog post last week, “Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies that are the best fit...
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How to Distribute Your Marketing Content
Following my recent blog on maximizing content marketing ROI through repurposing, I want to share recommendations for distributing content – through inbound (social media, company blog) and outbound...
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Customized MarTech Stacks Are A Winning Approach: Here’s Why
Just a year ago, there was wide industry debate regarding whether all-inclusive marketing clouds (such as those offered by Adobe, Oracle, IBM and Salesforce) or best-of-breed marketing technology...
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6 Sources To Consult Before Any MarTech Investment Decision
Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant...
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3 Side Effects of Persona-Based Content Marketing
Don’t get me wrong – developing buyer personas and creating content based on these role-based identities is crucial in marketing. Creating personas by definition, however, pigeon-holes large groups of...
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6 Steps To Get Started On Outbound Demand Generation
Getting started with an outbound demand generation program to supplement your inbound marketing efforts can be challenging at first. There’s many moving parts to deal with across numerous channels and...
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9 Reasons Outbound Demand Gen Should Be In Your 2016 Marketing Budget
Marketers are challenged with ever-increasing goals to identify and engage new prospects. It would be great if we could achieve company revenue and customer-acquisition goals simply via inbound...
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5 Questions with a Marketing Ops Geek
First of all, I don’t think Tom Kahana, Director of Marketing Operations at Imprivata, is a geek in any way. In fact, while very experienced, well-informed and enthusiastic about all things MarOps,...
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Marketing Tech Buyer Journey Statistics and My Takeaways
I came across a great report yesterday – the Walker Sands “State of Marketing Technology 2016: Understanding The New Martech Buyer Journey.” The report comprises survey results from more than 300...
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Creating Demand Generation Playbooks to Nurture Prospects [Interview]
For a while now, I’ve been wanting to interview Lauren Brubaker, Director or Demand Generation at NetProspex. The fact that she works in a demand gen role for a company that helps demand gen marketers...
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